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Evergreen State College

2700 EVERGREEN PKWY NW
oly , WA
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Associate Vice President for Marketing and Communications

Evergreen State College
oly, WA Full-time
Posted on May 16, 2019
Associate Vice President for Marketing and Communications
Working Title AVP for Marketing and Communications
Location Olympia
EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, or status as a protected veteran. For more information regarding Evergreen’s non-discrimination policies or to report discrimination, please visit the Affirmative Action and Equal Opportunity webpage at www.evergreen.edu/equalopportunity or contact the Affirmative Action and Equal Opportunity Officer at (360) 867-5371, Room 3102 Library Building, 2700 Evergreen Parkway NW, Olympia, WA 98505.

Union Represented No
Overtime Eligible No
Monthly FTE 1.0
Salary Step (minimum monthly amount) $7,113.00
Salary Step (maximum monthly amount) $9,246.00
Cyclic Position No
Cyclic Details n/a
Project Position No
End Date n/a
Special Note

This is a full-time, overtime-exempt position on the Olympia campus of The Evergreen State College. This is an “at-will” appointment, exempt from Washington State Civil Service rules and the Fair Labor Standards Act overtime requirements.

Position Purpose

The Associate Vice President for Marketing and Communications is responsible for developing and overseeing Evergreen’s marketing and communication strategies and activities. The Associate Vice President (AVP) leads a staff of marketers, designers, and communications professionals in the creation of content advancing the college’s mission and goals for student recruitment, marketing, fundraising, reputation enhancement, public relations, and other objectives. This position directs planning, strategies, and activities to accomplish these goals, including Evergreen’s print and digital marketing, social media, website, reputation and branding, public relations outreach, and issues and emergency communication. The incumbent ensures that all marketing and communications efforts work together in harmony and messages are delivered consistently across all media to important audiences. The AVP works closely with subordinate staff to prioritize, manage, and track projects, ensure high-quality management of creative and communications staff, and tight alignment of all work toward Evergreen’s top goals.

Nature and Scope

Under the leadership and direction of the Vice President for College Relations, this position is a senior-level leader in marketing and communications. The AVP supervises the college’s Assistant Director of Integrated Marketing, Public Relations Manager, and Creative and Web Manager. Outside of the work unit, this position works closely with staff across the college at all levels to plan, execute, and measure cross-platform projects that carry consistent branding and messaging through all components, including print, web, advertising, social media, et al. The AVP holds decision-making authority over all aspects of Evergreen’s marketing and communications work, and functions as a hands-on partner in all of these efforts as needed. The incumbent often represents the Vice President (VP) and the interests of the division in cross-campus teams working in critical areas such as enrollment and curriculum improvement.

Essential Functions

• Plan, implement, and coordinate communication, marketing, and public relations strategies and campaigns to achieve the college’s goals in marketing, recruitment, fundraising and other priorities. 
• Assemble, manage, and deploy the necessary people, resources, and project teams to execute the work; ensure teams are effectively coordinating their work.
• Work with direct reports to establish expectations and monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, and conduct performance appraisals.
• Develop goals and implement strategies, plans, and policies that support Evergreen’s mission and strategic objectives within the context of the college brand, including:
o Coordinate the effort to design, promote, and maintain a standardized look, feel, and functionality across all platforms, print and digital.
o With the VP and direct reports, establish, document, implement, and review campus-wide graphic, web, and social media standards and style guides.
o Develop and formulate strategies and plans for enhancing and tracking the college’s marketing and communications efforts.
• Suggest and incorporate tools to measure campaign success and return on investment; assist clients in obtaining and implementing appropriate analytics to guide desired outcomes and use those assessments to advise the VP on possible shifts in marketing and communications strategies.
• Coordinate emergency and crisis communication with the VP and Public Relations Manager.
• Mentor and develop subordinates, promoting a culture of high performance, continuous improvement, and accountability; help staff develop and maintain professional and leadership skills.
• Establish timelines and facilitate meetings when appropriate to solicit feedback or gain consensus.
• Consult regularly with VP on direction and effectiveness of marketing and communication efforts.
• Perform work as requested or assigned by the VP.
• Support the VP in division management.

Additional Duties  
Knowledge Skills and Abilities

• Advanced skill and ability to provide leadership in managing a comprehensive strategic communications department including media relations, marketing, and communications programs to advance an organization’s mission and goals.
• Proven ability to provide creative direction while collaborating with and inspiring a diverse creative team of professionals, students, and consultants.
• Extensive successful writing and editing skill and ability with a variety of print and online communications media.
• Cultural competence that supports college goals around diversity, equity, and inclusion.
• Strong analytical skills that enable understanding and decision-making around complex technological issues, especially those, related to website management.
• Demonstrated skill in creation, execution, and analysis of digital media campaigns.
• Innovative thinker with a record of accomplishment for translating strategic thinking into action plans and implementation.
• Creative and thoughtful skills on how to effectively use new media technologies.
• Excellent written, oral, interpersonal, and presentation skills.
• Ability to develop and execute strategic messages while being both a leader and team player. 
• Strong organizational and prioritization skills.
• Ability to make decisions in a changing environment and anticipate future needs.

Minimum Qualifications

• Bachelor’s degree in marketing, communications, design, or related field.
• Seven years of management experience primarily focused on communication, marketing, or public relations.
• Experience supervising professional or creative staff.

Desired Qualifications

• Experience in a higher education setting.

Conditions of Employment

• Must provide proof of identity and employment eligibility within three days of beginning work.
• Must pass a pre-employment background check.

Benefits

A full state benefits package which includes: paid sick and vacation leave; paid campus holidays; a generous medical, dental, life and disability insurance package for employees and dependents; retirement; deferred compensation and optional supplemental retirement accounts. For more information about Evergreen’s excellent employee benefits, please view http://www.evergreen.edu/payroll/benefits.htm

Posting Detail Information

 

Posting Number S2019-032
Number of Vacancies 1
Open Date 05/15/2019
Close Date 06/10/2019